diff --git a/apps/backend/src/lib/notif-job.ts b/apps/backend/src/lib/notif-job.ts
index fcbd7e1..ce154b3 100644
--- a/apps/backend/src/lib/notif-job.ts
+++ b/apps/backend/src/lib/notif-job.ts
@@ -1,5 +1,10 @@
 import { Queue, Worker } from 'bullmq';
+import { Expo } from 'expo-server-sdk';
 import { redisUrl } from './env-exporter';
+import { db } from '../db/db_index';
+import { notifCreds } from '../db/schema';
+import { eq } from 'drizzle-orm';
+import { generateSignedUrlFromS3Url } from './s3-client';
 import {
   NOTIFS_QUEUE,
   ORDER_PLACED_MESSAGE,
@@ -14,21 +19,88 @@ import {
 export const notificationQueue = new Queue(NOTIFS_QUEUE, {
   connection: { url: redisUrl },
   defaultJobOptions: {
-    removeOnComplete: 50,
-    removeOnFail: 100,
+    removeOnComplete: true,
+    removeOnFail: 10,
     attempts: 3,
   },
 });
 
 export const notificationWorker = new Worker(NOTIFS_QUEUE, async (job) => {
   if (!job) return;
-  console.log(`Processing notification job ${job.id}`);
-  // TODO: Implement sendPushNotification
+  
+  const { name, data } = job;
+  console.log(`Processing notification job ${job.id} - ${name}`);
+  
+  if (name === 'send-admin-notification') {
+    await sendAdminNotification(data);
+  } else if (name === 'send-notification') {
+    // Handle legacy notification type
+    console.log('Legacy notification job - not implemented yet');
+  }
 }, {
   connection: { url: redisUrl },
   concurrency: 5,
 });
 
+async function sendAdminNotification(data: {
+  userId: number;
+  title: string;
+  body: string;
+  imageUrl: string | null;
+  notificationId: number;
+}) {
+  const { userId, title, body, imageUrl } = data;
+  
+  // Get user's push token
+  const [cred] = await db
+    .select({ token: notifCreds.token })
+    .from(notifCreds)
+    .where(eq(notifCreds.userId, userId))
+    .limit(1);
+  
+  if (!cred || !cred.token) {
+    console.log(`No push token found for user ${userId}`);
+    return;
+  }
+  
+  const token = cred.token;
+  
+  // Validate Expo push token
+  if (!Expo.isExpoPushToken(token)) {
+    console.error(`Invalid Expo push token for user ${userId}: ${token}`);
+    throw new Error('Invalid push token');
+  }
+  
+  // Generate signed URL for image if provided
+  const signedImageUrl = imageUrl ? await generateSignedUrlFromS3Url(imageUrl) : null;
+  
+  // Send notification
+  const expo = new Expo();
+  const message = {
+    to: token,
+    sound: 'default',
+    title,
+    body,
+    data: { imageUrl },
+    ...(signedImageUrl ? {
+      attachments: [
+        {
+          url: signedImageUrl,
+          contentType: 'image/jpeg',
+        }
+      ]
+    } : {}),
+  };
+  
+  try {
+    const [ticket] = await expo.sendPushNotificationsAsync([message]);
+    console.log(`Notification sent to user ${userId}:`, ticket);
+  } catch (error) {
+    console.error(`Failed to send notification to user ${userId}:`, error);
+    throw error;
+  }
+}
+
 notificationWorker.on('completed', (job) => {
   if (job) console.log(`Notification job ${job.id} completed`);
 });
@@ -108,4 +180,4 @@ export async function sendRefundInitiatedNotification(userId: number, orderId?:
 process.on('SIGTERM', async () => {
   await notificationQueue.close();
   await notificationWorker.close();
-});
\ No newline at end of file
+});
diff --git a/apps/backend/src/trpc/admin-apis/user.ts b/apps/backend/src/trpc/admin-apis/user.ts
index d02861e..59ea561 100644
--- a/apps/backend/src/trpc/admin-apis/user.ts
+++ b/apps/backend/src/trpc/admin-apis/user.ts
@@ -4,8 +4,7 @@ import { db } from '../../db/db_index';
 import { users, complaints, orders, orderItems, notifCreds, userNotifications, userDetails } from '../../db/schema';
 import { eq, sql, desc, asc, count, max } from 'drizzle-orm';
 import { ApiError } from '../../lib/api-error';
-import { Expo } from 'expo-server-sdk';
-import { generateSignedUrlFromS3Url } from '../../lib/s3-client'; 
+import { notificationQueue } from '../../lib/notif-job'; 
 
 async function createUserByMobile(mobile: string): Promise<typeof users.$inferSelect> {
   // Clean mobile number (remove non-digits)
@@ -372,78 +371,40 @@ export const userRouter = {
       const { userIds, title, text, imageUrl } = input;
 
       // Store notification in database
-      await db.insert(userNotifications).values({
+      const [notification] = await db.insert(userNotifications).values({
         title,
         body: text,
         imageUrl: imageUrl || null,
         applicableUsers: userIds.length > 0 ? userIds : null,
-      });
+      }).returning();
 
-      // Fetch push tokens for target users
-      const tokens = await db
-        .select({ token: notifCreds.token, userId: notifCreds.userId })
-        .from(notifCreds)
-        .where(sql`${notifCreds.userId} IN (${sql.join(userIds, sql`, `)})`);
-
-      if (tokens.length === 0) {
-        return { 
-          success: true, 
-          message: 'Notification saved but no push tokens found' 
-        };
-      }
-
-      // Generate signed URL for image if provided
-      const signedImageUrl = imageUrl ? await generateSignedUrlFromS3Url(imageUrl) : null;
-
-      // Send using Expo
-      const expo = new Expo();
-      
-      // Helper function to chunk array
-      const chunkArray = (array: any[], size: number) => {
-        const chunks = [];
-        for (let i = 0; i < array.length; i += size) {
-          chunks.push(array.slice(i, i + size));
-        }
-        return chunks;
-      };
-
-      const chunks = chunkArray(tokens, 50);
-      let sentCount = 0;
-      let failedCount = 0;
-      
-      for (const chunk of chunks) {
-        const messages = chunk
-          .filter(({ token }) => Expo.isExpoPushToken(token))
-          .map(({ token }) => ({
-            to: token,
-            sound: 'default',
+      // Queue one job per user
+      let queuedCount = 0;
+      for (const userId of userIds) {
+        try {
+          await notificationQueue.add('send-admin-notification', {
+            userId,
             title,
             body: text,
-            data: { imageUrl },
-            ...(signedImageUrl ? {
-              attachments: [
-                {
-                  url: signedImageUrl,
-                  contentType: 'image/jpeg',
-                }
-              ]
-            } : {}),
-          }));
-        
-        if (messages.length > 0) {
-          try {
-            await expo.sendPushNotificationsAsync(messages);
-            sentCount += messages.length;
-          } catch (error) {
-            console.error('Error sending push notifications:', error);
-            failedCount += chunk.length;
-          }
+            imageUrl: imageUrl || null,
+            notificationId: notification.id,
+          }, {
+            attempts: 3,
+            backoff: {
+              type: 'exponential',
+              delay: 2000,
+            },
+          });
+          queuedCount++;
+        } catch (error) {
+          console.error(`Failed to queue notification for user ${userId}:`, error);
         }
       }
 
       return {
         success: true,
-        message: `Notification sent to ${sentCount} users${failedCount > 0 ? `, ${failedCount} failed` : ''}`,
+        message: `Notification queued for ${queuedCount} users`,
+        notificationId: notification.id,
       };
     }),
 };
\ No newline at end of file